Manuel Jirado High Voltage Power Supply

Single Channel

Sales channels and product development is the protection of shoe

Toe hypertrophy, but the unusual bright color, shoes, who also covered many of the "hole" so many people are used to call it "tunnel for shoes" or "garden shoes." Wear a pair of air leakage of the tunnel for four shoes, the dress with a pair of jeans will be many pedestrians eyebrows, rage, U.S. listed companies CROCS tunnel for shoes, this shoe is soft, comfortable, breathable. Tunnel for shoes is being more and more Chinese people's love. However, recently caught in embarrassing situations CROCS. It is said that the financial crisis, poor sales of their products, manufacturers loss of 185 million U.S. dollars, millions of dollars needed to pay off debt. This means that the global smash hit a dead end casual footwear brand, the brink of bankruptcy.

Tunnel for shoes into a failure will also design design

From 2004 to 2007, relying on a strange shape but bright colors, unusual and comfortable shoes, crocs into their peak period, a large number of followers allowed rapid expansion. Crocs store in the United States a total of 13,500 overseas has more than 21,000 stores. However, such performance is ultimately not to help it resist the invasion of the economic crisis.

There was a saying that the early performance of crocs experienced rapid growth, mainly due to market demand for its huge colorful tunnel for shoes, the shoe style that has been sweeping the United States and other countries. Recently the company suffered a blow, then its brand awareness is subsiding. Some even say that Crocs shoes hardly worn, and a single product line, resulting in a consumer purchase, there is no longer acquiring new shoe needs. Even aside environment factors, crocs are also likely will eventually end up the same fate, because it is only fate hanging in the first paragraph so that it was a classic crocsbeach fame, although it was subsequently launched many models, even get rid of seasonal restrictions designed the winter, "Mao Mao shoes", but always confined to the original shape and texture. And if, along the bearing performance of this unique brand is given meaning, the results might also change, but not so crocs deeper engraving their mark, many businesses began to sell more low cost products that shape very similar the.

"Cottage tunnel for shoes" crocs seriously injured

As the mobile market in the same cottage, cottage shoes crazy shoes on the orthodox tunnel for causing a huge impact. Almost overnight, night market stall on the commodity market, corner shop, the cottage version of "tunnel for shoes" to Negative effect and Precaution in the major cities, "blossom everywhere", while low prices are only 20 yuan, compared with 200 counters The original tunnel for a pair of shoes diverse, the cottage of the "tunnel for shoes" and crocs appearance similar to a low price to attract more consumers. The "cottage tunnel for shoes," this flagrant infringement of sales in the end do not count? Agents from the side that crocs, crocs shoes form without patents, patent crocodile head only, if the use of counterfeit shoes Chi Ka Road crocodile head, then infringement.

Because of the design, appearance and comfort popular, so popular cottage version tunnel for shoes, make Crocs suffered "praised in" awkward situation. The industry also believe that "if the card Luo relaxation for its shoes do not look or patent applications, and other manufacturers is not the same shape of the shoes are infringing." Shape pattern for its own maintenance, crocs Shanghai headquarters of the relevant responsible person said, The patent has been filed, but no results yet. He also admitted that mimic those little shoes on one or more form a hole, it is indeed difficult to identify the specific nature of. Anti-counterfeiting task is very difficult now, more important is to guide the consumer's concept of teaching the identification of genuine, so as to "guide" in the form of reduction of counterfeit products.

Crocs shoes tunnel for the crisis of domestic enterprises introduced food for thought

For many of the same tunnel for shoes, shoe production is, Crocs of what we learn from the crisis and revelation? Shoe that single product channel is not ideal laying Crocs loss is more likely the main reason, "the tunnel for shoe business is not a simple copy imitate, but to innovation and development, innovation, and open up their own brand monopoly terminal . "

What will not lead to durable shoe tunnel for shrinking market or even eliminate it? In this regard, footwear enterprises in general that the wear is not a key, a single channel and product, or is fatal to Crocs. "Wear is not a fundamental problem, not only it is a durable, adhere to self-brand channels, products can not sell on fear." Industry that has been, Crocs sales channels abroad, most of the way of an integrated chain of trafficking, since The lack of business channels often rely on global distribution systems, supply chain and demand over time is inevitable feedback problems, leading to products not keep up with market demand, the rhythm, this should be the crux of the problem appears Crocs actually has nothing to do with the wear .
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